Monday, February 14, 2011

Bollywood Sarees

Bollywood sarees are the representation of the era wise saree tradition in Bollywood that have gained popularity due to the on screen vast usage of draping style and designs of sarees. These have become the style statement of the mass.
Since the commencement period of Bollywood, the Indian mass has been following the trend of the Bollywood fashion. Time to time the fashion has changed in Bollywood and the style of draping sarees and the concept of sarees have changed. In the 70s and 80s, the fashion of saree was different as it is now. Then the actresses used to keep short end pieces and that became the fashion of the then society. In 80s, the style of draping sarees was renewed with the style of actresses like Mumtaz, Rekha and Jaya Bhaduri. Rekha brought the fashion of traditional South Indian Silk sarees with heavy jewelleries that became the trend of the day. Jaya Bhaduri was the representative of ethnic embroidery sarees and the simplicity of the sarees were caught by the mass. The 90s came up with the distinct style of Shridevi and madhuri Dixit in chiffon sarees in bright and vibrant colors.

The recent style statement in Bollywood sarees are set up by the ruling actresses like Aishwarya Rai, Sushmita Sen, Rani Mukherjee etc all. The contemporary female protagonists are decked with elegant sarees that are designed by the Bollywood designers. A different style statement was established after the release of the movie Devdas where the extensive usage of stylized sarees are displayed and since then the heavy zardousi work in traditional sarees and sometimes in different fabrics, came into fashion. The colored of the designed Bollywood sarees also have a typical role to play and often the usage of vibrant colors are seen that catch the eye of the audience and the mass as a whole. The colors have always played a vital role in making the sarees fashionable and classy. The debonair look of the sarees is best displayed with the materials used, the blend of colors and designs. The Bollywood designers created awesome designs that are in recent times imitated by the local designers and are displayed in the boutiques.

Though the gorgeous Bollywood sarees are exclusively designed for the female protagonists and actresses, yet they have occupied a huge market in recent times.


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